Semrush provides various academic courses to learn and implement on diverse topics. This comprehensive suite helps everyone enhance their skills, whether a beginner new to the platform or a professional looking to create a robust online presence.
I’ve shortlisted the top 10 Semrush Academy courses, which are categorized into SEO, Content Marketing, Semrush Tools, Career, Advertising, Analytics, AI Courses, Social Media, and Digital Marketing.
These are free and paid courses that you can pick and get started!
Top 10 Semrush Academy Courses In 2025
Most of the Semrush Academy Courses are free to enroll. They cover a wide range of disciplines, from SEO to Digital Marketing. The platform offers courses to help both beginners and professionals improve their marketing skills.
Here’s the table overview of the top 10 academy courses of Semrush:
| Courses | Duration | What You’ll Learn | Link | Trainer |
|---|---|---|---|---|
| Mastering YouTube Search Trends and SEO Strategies | 34 minutes | Discover trending searches and implement SEO practices | Click Here | N/A |
| How to Boost Lead Generation with SEO | 1 Hour | Content strategies and conversion rates | Click Here | Devesh Khanal and Benji Hyam |
| Advanced Content Marketing with Brian Dean | 4 Hours | Successfully grow the blog in record time | Click Here | Brian Dean |
| Maximizing Your Social Impact with Semrush’s Social Media Toolkit | 43 minutes | Semrush’s Social Media Toolkit | Click Here | N/A |
| Get a Job in Digital Marketing (with no experience) | 1 Hour | Optimize Skills | Click Here | Olivia Mae Hanlon |
| Digital Advertising 101 | 1 Hour | Craft impactful digital advertising strategies | Click Here | Tim Cameron-Kitchen |
| Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers | 1 Hour | Improve analytics skills | Click Here | Jeff Sauer |
| Become an AI-Powered Marketer | 1 Hour | Core use cases for AI in marketing | Click Here | Michael Olaye |
| Social Media Marketing Crash Course | 1 Hour | Social media algorithms | Click Here | Janet Machuka |
| How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions | 46 minutes | Marketing activities | Click Here | Azeem Ahmad |
Let’s learn each course in detail:
1. Mastering YouTube Search Trends And SEO Strategies
| Level | Intermediate |
| Trainer | Industry-leading experts |
| Best For | YouTube SEO |
| Link | Click Here |
A team of industry-leading experts at Semrush creates this course. It is designed for those who want to increase their visibility on YouTube.
You’ll learn to optimize your YouTube content for better visibility and engagement. Semrush experts provide tips and tools for monitoring search trends and enhancing video SEO strategies.
It dives into YouTube’s search algorithms, keyword research for videos, and how to optimize video content to improve ranking. If you are searching for a similar course, Mastering YouTube Search Trends and SEO Strategies will help you build the essential skills for the real world.
2. How To Boost Lead Generation With SEO
| Level | Beginner |
| Trainer | Devesh Khanal and Benji Hyam |
| Best For | Lead Generation with SEO |
| Link | Click Here |
This course guides you through the powerful SEO tools to boost lead generation. From personal experience, if you are a beginner, start with the How to Boost Lead Generation with SEO Semrush Academy course. It outlines the key strategies for driving traffic to your website by optimizing SEO.
You can enroll for free and learn the course in 1 hour at your convenience. This course is trained by Devesh Khanal and Benji Hyam, co-founders of Grow and Convert.
In this course, you’ll learn on-page and off-page SEO techniques, keyword optimization, and content strategies to attract potential customers and generate quality leads.
3. Advanced Content Marketing With Brian Dean
| Level | Advanced |
| Trainer | Brian Dean |
| Best For | Content Marketing |
| Link | Click Here |
This course is led by SEO expert Brian Dean, founder of Backlinko. It includes content strategies and tactics to enhance your blog content.
Freelancers, Bloggers, and Entrepreneurs can implement these strategies for productive results. You can even enroll in a course for free, lasting 4 hours.
The Advanced Content Marketing with Brian Dean course teaches you everything from basic content creation strategies to conversion through blogs. It’s typically tailored for marketers who already have experience with content creation but want to take it to the next level.
4. Maximizing Your Social Impact With Semrush’s Social Media Toolkit
| Level | Intermediate |
| Trainer | Industry-leading experts |
| Best For | Social Media Marketing |
| Link | Click Here |
This course will teach you how to boost your social media performance using the Semrush Social Media Toolkit. The curriculum includes Social media metrics and analysis, Content scheduling and planning, Brand management through social channels, and much more.
This course offers the best if you seek to utilize the Semrush Media Toolkit’s full potential. It will ultimately enhance your online presence. It lasts only 43 minutes, so you can learn at your own pace.
Access Maximizing Your Social Impact with Semrush’s Social Media Toolkit course with Semrush’s industry-leading experts. This practical course integrates Semrush tools into your daily social media tasks.
5. Get A Job In Digital Marketing (With No Experience)
| Level | Beginner |
| Trainer | Olivia Mae Hanlon |
| Best For | Career in Digital Marketing |
| Link | Click Here |
If you are looking for a job in digital marketing without any prior experience, Semrush will provide market trend lectures to prepare you for the job. Semrush offers Career courses to transform your growth in marketing.
This course is best for beginners and also for those who want to revise to refurbish skills. So, if you want exciting career opportunities, enroll in the Get a Job in Digital Marketing (with no experience) course.
You can take this one-hour course at your convenience. It is trained by Olivia Mae Hanlon and covers the basics of SEO, social media, content creation, and digital advertising. Semrush offers a great opportunity to begin your digital marketing journey.
6. Digital Advertising 101
| Level | Beginner |
| Trainer | Tim Cameron-Kitchen |
| Best For | Running Digital Ads |
| Link | Click Here |
Elevate your advertising strategy with the certification. Tim Cameron-Kitchen, founder of Digital Agency Exposure Ninja, trains this course.
If you have just started or are intermediate looking to gain experience in Digital Advertising, this Semrush academy course will help you run impactful ads. You can learn at your convenience for 1 Hour.
This course teaches how to set up and run successful ad campaigns across platforms like Google and various social media channels. It also includes paid search, display ads, and the basics of programmatic advertising.
7. Maximizing ROI Through Marketing Analytics: A Practical Guide For In-House Marketers
| Level | Intermediate |
| Trainer | Jeff Sauer |
| Best For | Marketing Analytics |
| Link | Click Here |
Semrush Marketing Analytics Courses help you with unparalleled growth. For marketers focused on in-house campaigns, this course dives deep into marketing analytics.
This course is taught by Jeff Sauer, Founder of Data Driven, agency advisor, business coach, blogger, and lecturer. It lasts one Hour and can be acquired at your own pace at any time.
The Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers course focuses on ROI and teaches a practical approach to optimizing marketing campaigns through analytics. It is best suited for in-house marketers who want to improve marketing efforts with maximum ROI.
8. Become An AI-Powered Marketer
| Level | Advanced |
| Trainer | Michael Olaye |
| Best For | AI Powered Marketing |
| Link | Click Here |
The Semrush AI courses are designed to ignite innovation in your marketing strategy. Become an AI-Powered Marketer course is taught by Michael Olaye, the senior vice president and managing director of strategy and innovation.
It lasts one hour, during which you can learn the strategic and practical use of AI tools in automation, content creation, and AI-powered campaign optimization. It is best for both beginners and experienced marketers who want to understand AI use in marketing deeply.
Explore how artificial intelligence can enhance your marketing strategies. Semrush offers this course to deepen your understanding of the tools and techniques marketers can harness to improve customer engagement.
9. Social Media Marketing Crash Course
| Level | Beginner |
| Trainer | Janet Machuka |
| Best For | Social Media Marketers |
| Link | Click Here |
Semrush offers Social media marketing courses to boost your brand identity. Social Media Marketing Crash Course provides a comprehensive guide to enhance social media marketing.
As this course lasts for 1 hour, you’ll learn the concepts of content creation, platform-specific strategies, and how to analyze performance metrics.
Janet Machuka, founder of Africa’s biggest marketing Twitter community and Sparks Corporates marketing agency, trains this course. In the crash course, you’ll learn all the basic skills to create and execute social media campaigns for free.
10. How To Incorporate PPC Into Your Marketing Strategy For Increased Conversions
| Level | Advanced |
| Trainer | Azeem Ahmad |
| Best For | PPC |
| Link | Click Here |
Semrush offers this advanced course for free to incorporate Pay-per-click (PPC) into an overall marketing strategy. Azeem Ahmad, a senior-level Digital Marketer, trains in this course.
The course lasts only 46 minutes to learn at your own pace. How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions course is specially designed for marketing professionals looking to advertise with PPC integration.
The course teaches you keyword research for PPC, bidding strategies, how to optimize campaigns to boost conversions, and how to measure the success of your PPC campaigns.
Above all, the Semrush SEO suite allows you to get hands-on experience with the free trial. Semrush’s 14-day free trial may be for a limited time, so check the steps to claim this best offer.
Benefits Of Semrush Academy Courses
Here are the benefits of learning Semrush Academy courses:
- Access a wide range of topics: From SEO to PPC and social media marketing, the Semrush Academy courses cover a broad spectrum of digital marketing.
- Expert Instructors: These courses are taught by renowned leaders like Brian Dean, Michael Olaye, Tim Cameron-Kitchen, and many more, ensuring you get practical, hands-on experience.
- Certifications: You can earn valuable certificates to add to your resume or LinkedIn profile.
- Free Course Access: Semrush Academy courses are free, making them accessible to anyone looking to expand their marketing knowledge.
- Practical Skills: Along with the learning, Semrush provides practical knowledge you can apply immediately.
Conclusion: 10 Best Semrush Academy Courses!
Semrush Academy provides invaluable learning courses for beginners and professionals.
This provides an excellent opportunity for digital marketers, offering a wide array of courses that cater to different levels of experience.
I’ve learned a few courses based on my requirements, such as How to Boost Lead Generation with SEO, Advanced Content Marketing with Brian Dean, Maximizing Your Social Impact with Semrush’s Social Media Toolkit, and Become an AI-Powered Marketer, which has helped me build my career in infinite ways.
If you want to improve your SEO or social media strategy or dive into digital advertising, these top 10 courses for 2025 are essential to building your marketing expertise.
