Semrush Guru Plan — Features, & Pricing Explained

The Semrush Guru plan offers a suite of tools designed to meet the demands of small to mid-sized agencies and businesses. Building upon the foundation laid by the entry-level Pro plan, Guru elevates digital marketing capabilities with an expanded set of features and functionalities.

The Guru plan strikes an optimal balance between Semrush’s Pro and Business plan offerings, making it the ideal choice for many marketers seeking a robust yet accessible solution.

Let’s examine the specifics of the Semrush Guru plan, exploring its pricing structure and unique selling points that set it apart in the competitive landscape of digital marketing tools.

Semrush Guru: At A Glance

  • The Semrush Guru plan costs $249.95 monthly, and an annual subscription option is available for $208.33 per month, offering a 17% discount.
  • First-time users can get started with our exclusive Semrush 14-day Guru Free Trial.
  • Semrush extends a 7-day money-back guarantee on the initial Guru plan purchase.

Who is Semrush Guru For?

Semrush Guru is ideally suited for:

  • Growing digital marketing agencies managing multiple client accounts
  • Small to medium-sized businesses with complex SEO needs
  • Content marketers requiring advanced tools for strategy and performance tracking
  • E-commerce businesses looking to enhance their online visibility
  • SEO professionals seeking in-depth competitive analysis capabilities

The Guru plan offers a balance of power and affordability, making it an attractive option for those who have outgrown basic SEO tools but don’t yet require enterprise-level solutions.

Semrush Guru Pricing Details

Semrush has set the monthly rate for the Guru plan at $249.95, with an annual billing option available at $208.33 per month. While this represents a significant financial commitment, the potential return on investment for businesses that fully leverage its capabilities can be substantial.

Semrush Guru Pricing

The Guru plan has a noticeable price increase compared to the entry-level Pro plan, which is $139.95 monthly. 

However, this jump in cost is justified by the inclusion of advanced features and expanded functionalities that cater to more sophisticated digital marketing needs.

Add-On Pricing

For users requiring additional capabilities, Semrush offers a range of supplementary services and tools available for separate purchase. The pricing for these add-ons varies based on the chosen plan.

Here’s a breakdown of the add-on pricing structure for Guru plan subscribers:

  • Extra Users: $80 per month for each additional user
  • Semrush Local: Two tiers available – Basic ($20/month) and Premium ($40/month)
  • Semrush.Trends: Priced at $289 per month per user
  • Semrush Social: Available for $29.99 monthly
  • Agency Growth Kit: Two options – Scale ($149/month) and Advanced ($249/month)
  • ImpactHero: Offered at $200 per month

Semrush Refund Policy

Semrush offers a customer-friendly 7-day refund policy for new Guru plan subscribers. If you’re not satisfied with the service, you can cancel your Guru plan within 7 days of your initial purchase to receive a full refund. 

This offer applies only to your first purchase of the Guru plan. To initiate a refund, you’ll need to contact Semrush customer support (at mail@semrush.com) and submit a cancellation request within the specified timeframe.

Does Semrush Guru Offer A Free Trial?

Yes, Semrush Guru offers a free trial period for new users. While the standard offer is a 7-day trial, we have an exclusive 14-day Semrush trial offer available. This extended trial period allows you to thoroughly explore the Guru plan’s features and capabilities without any financial commitment. 

It’s an excellent opportunity to test drive the tools and determine if they align with your digital marketing needs before making a purchase decision.

Features Included In Semrush Guru Plan

The Guru plan is equipped with a comprehensive set of tools tailored to meet the requirements of small to medium-sized agencies and organizations. Let’s examine some of its standout features:

1. Project Management 

The Guru plan’s project management feature allows users to organize and monitor multiple websites or client accounts in one central dashboard. 

Project Management

It enables efficient tracking of various SEO and marketing campaigns, making it easier to prioritize tasks and allocate resources effectively across different projects.

2. Keyword And Domain Analytics

The keyword research feature by Semrush provides thorough insights into keyword performance and competitor strategies. Users can analyze search volume trends, keyword difficulty, and SERP features. 

Keyword and Domain Analytics

The domain analytics component offers detailed breakdowns of competitor backlink profiles, organic search traffic, and paid advertising strategies.

3. Site Audit

The enhanced site audit tool performs deep crawls of websites, identifying issues such as broken links, duplicate content, and slow-loading pages. 

Site Audit

It also provides recommendations for improving site structure, meta tags, and overall SEO health. This feature helps maintain optimal website performance and search engine visibility.

4. Historical Data

Access to historical data allows users to analyze long-term SEO trends and the impact of past marketing efforts. This feature is particularly useful for identifying seasonal patterns in search behavior, tracking the effectiveness of previous campaigns, and predicting future trends based on historical performance.

5. Content Marketing Platform 

This integrated toolkit streamlines the entire content creation process. It includes features like topic research, which suggests popular topics and questions in your niche, and SEO writing assistance, which provides real-time optimization suggestions as you write. 

Content Marketing Platform

The platform also offers content audit tools to assess and improve existing content.

6. Multi-location And Device Tracking

This feature is crucial for businesses targeting multiple geographic locations or operating across various devices. 

Multi-location and Device Tracking

It allows users to monitor search rankings and website performance across different regions and device types (desktop, mobile, tablet). This insight helps in tailoring SEO and content strategies for specific markets and user preferences.

7. Looker Studio Integration

The integration with Looker Studio enables users to create visually appealing, interactive reports combining Semrush data with other data sources. 

Looker Studio Integration

Looker Studio allows for customized dashboards that can display complex SEO and marketing data in easily digestible formats, facilitating better communication of insights to clients or team members.

Semrush Guru vs Semrush Pro Plan

To facilitate an informed decision, let’s compare the key features and benefits of the Semrush Guru vs Pro plan tier:

FeatureSemrush ProSemrush Guru
Monthly Price$139.95/month$249.95/month
Annual Price$117.33/month$208.33/month
Projects515
Keywords to Track5001,500
Pages to Crawl100,000300,000
Historical DataNoYes
Content Marketing PlatformNoYes
Looker Studio IntegrationNoYes
Results per Report10,00030,000

As evident from the comparison, the Guru plan offers significantly expanded capabilities across all key areas, justifying its higher price point for businesses with more complex digital marketing needs.

Semrush Guru vs Semrush Pro plan

It offers a substantial upgrade in capabilities compared to the Pro plan, making it an attractive option for agencies and mid-sized businesses requiring more advanced SEO and digital marketing tools. 

You can also check out the complete Semrush pricing guide for more details and find out which plan will be the best for your business. 

Conclusion: Semrush Guru Is The Best Plan For SMBs And Digital Marketers!

The Semrush Guru plan emerges as a complete solution tailored to the needs of small to medium-sized agencies and organizations. Its expanded feature set, enhanced analytics capabilities, and robust content marketing tools represent a significant upgrade from the entry-level Pro plan.

While the monthly investment of $249.95 for the Guru plan may seem substantial, the potential returns through improved SEO performance, optimized content strategies, and enhanced digital marketing efforts make it a compelling choice for businesses seeking advanced tools and capabilities.

If you are unsure whether the Guru plan is right for your business or not, you can take advantage of our exclusive 14-day free trial and try all of its features for free. 

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