Semrush Pricing (2024) — Which Plan Is Better?

Planning to support your digital marketing efforts using Semrush? Let me help you make the right choice of Semrush pricing plan that is exactly necessary for your business needs. 

Follow this guide to ensure that you pay the least for your favorite Semrush plan. I will break down Semrush’s pricing structure, helping you make an informed decision aligning with your business goals and budget. 

Right from a solo entrepreneur to a large enterprise, we’ll explore the features and costs of each Semrush plan to ensure you get the best value for your investment.

Semrush Pricing Overview

Before we explore the details of the Semrush offered pricing plans, let’s take a quick look at what you can expect:

PlanMonthly PriceAnnual Price (per month)Key FeaturesBest For
Pro$139.95$108Core SEO tools, keyword research, site auditFreelancers, startups
Guru$249.95$208Pro features + content marketing tools, historical dataSmall to medium businesses, growing agencies
Business$499.95$416.66Guru features + API access, extended limits, white-label reportsLarge agencies, e-commerce businesses
EnterpriseCustomCustomBusiness Features + custom limits, dedicated supportLarge enterprises, multi-location businesses

Semrush Pricing — Details

Let’s explore each Semrush plan in detail to help you understand what you’re getting for your investment.

1. Pro Plan

The Pro plan is Semrush’s entry-level offering, designed for individuals and small teams just starting their SEO journey. It provides essential tools for keyword research, competitor analysis, and site auditing.

Monthly Price: $129.95 

Annual Price: $117.33 per month (save 17%)

Pro Plan

Semrush Pro Plan Access And Inclusions

  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • 3,000 reports per day
  • 100,000 page crawls
  • 5 scheduled PDF reports

2. Guru Plan

The Guru plan builds on the Pro plan, offering more advanced features for content marketing and in-depth analysis. It’s ideal for growing businesses and agencies that need more comprehensive tools.

Monthly Price: $249.95 

Annual Price: $208.33 per month (save 17%)

Guru Plan

Semrush Guru Plan Access And Inclusions

  • All Pro features
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • 5,000 reports per day
  • 300,000 pages to crawl
  • 20 scheduled PDF reports
  • Content Marketing Platform
  • Historical data
  • Google Data Studio integration

3. Business Plan

The Business plan is Semrush’s premium offering for large agencies. It provides the higher limits and most advanced features for comprehensive digital marketing campaigns as per a business’s special requirements.

Price: Need to request a business plan from Semrush

Business Plan

Semrush Business Plan Access And Inclusions

  • All Guru features
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • 10,000 reports per day
  • 1,000,000 pages to crawl
  • 50 scheduled PDF reports
  • API Access
  • Share of Voice metric
  • Extended Limits for Content Marketing Platform
  • Product Listing Ads

4. Semrush Custom Plan

The Enterprise plan is a custom solution for large-scale businesses with unique needs that even the Semrush business plan cannot attend to. It offers tailored features and limits based on specific requirements.

Price: Custom (contact Semrush for a quote from the Semrush Pricing page)

Semrush Custom Plan

Semrush Enterprise Plan Access and Inclusions:

  • All Business plan features
  • Custom keyword tracking limits
  • Custom reporting limits
  • Custom crawling limits
  • On-premise data storage options
  • Dedicated account management
  • Custom feature development possibilities
  • Multi-user team management
  • Advanced API access

Does Semrush Offer Refunds?

Semrush offers a 7-day money-back guarantee for new customers. If you’re not satisfied with the service, you can request a refund within the first week of your subscription. To claim a refund you can follow the instructions on this form:

Note that refunds are typically processed within 30 business days, depending on your payment method.

Additional Semrush Costs

While Semrush’s main plans offer a wide range of features, there are additional tools and add-ons available for more specialized needs:

Semrush Local

  • Basic: $20/month per location
  • Premium: $40/month per location 

Helps manage local SEO for businesses with multiple locations.

Semrush.Trends

  • $289/month per user 

Provides access to market research tools like Traffic Analytics and Market Explorer.

Semrush Social

  • $29.99/month 

Offers social media management and analytics tools.

Agency Growth Kit

  • Start: $69/month
  • Scale: $149/month
  • Advanced: $249/month 

Provides tools for agency management, client reporting, and lead generation.

ImpactHero

  • $200/month 

An AI-powered tool for content optimization and performance prediction.

Does Semrush Offer A Free Trial?

Semrush does offer a 7-day free trial for new users on both its Pro and Guru plans. To claim your free trial:

Semrush Free Trial

During the trial, you’ll have full access to all features of the chosen plan, allowing you to explore Semrush’s capabilities before committing to a paid subscription.

Available Semrush Discounts

To further club the Semrush benefits, you can save up on your Semrush purchase of the chosen plan after the free trial. Here’s how:

1. Semrush Pricing Annual Subscription Discount

Semrush offers a 17% discount on all plans when you opt for annual billing instead of monthly. This can lead to significant savings over the course of a year.

Semrush Pricing Annual Subscription Discount
Source: Semrush

2. Special Period Discounts

Semrush occasionally offers special discounts during major shopping events, especially during the end of the year:

Special Period Discounts
Source: Semrush
  • Black Friday/Cyber Monday: Up to 30% off annual plans
  • New Year: Special promotions for new subscribers
  • Seasonal offers: Keep an eye out for limited-time deals throughout the year

To stay informed about these offers, subscribe to Semrush’s newsletter or follow their social media channels for the latest updates.

Semrush Pricing Plans: Which Plan To Choose?

Choosing the right Semrush plan depends on your specific needs and the scale of your digital marketing efforts. Here’s a quick guide to help you decide:

Pro Plan

This entry-level plan is ideal for someone just starting or with minimal requirements.

Best for:

  • Freelance SEO specialists
  • Small businesses with a single website
  • Startups beginning their SEO journey

Choose this if you need basic SEO tools and are working with a limited budget.

Guru Plan

The second Semrush pricing plan is a step up, both in terms of the pricing and in terms of the features offered:

Best for:

  • Small to medium-sized marketing agencies
  • Growing e-commerce businesses
  • Content marketing teams

Opt for Guru if you need more advanced features like content marketing tools and historical data analysis.

Business Plan & Custom Plans


Select Business if you require the highest limits, API access, and white-label reporting capabilities.

Consider Enterprise if you need custom solutions, dedicated support, and the ability to tailor Semrush to your specific business processes.

  • Large digital marketing agencies
  • Enterprise-level e-commerce sites
  • Businesses managing multiple high-traffic websites
  • Multi-national corporations
  • Large-scale e-commerce operations
  • Agencies managing numerous high-profile clients

Semrush Alternatives

If Semrush doesn’t quite fit your needs or budget, consider these alternatives:

ToolKey FeaturesPrice Best For
AhrefsBacklink analysis, keyword research, site auditStarts from $129/monthSEO professionals, agencies
Moz ProOn-page optimization, rank tracking, site crawlStarts from $49/monthSEO beginners, small businesses
SpyFuCompetitor keyword research, PPC competitor analysisStarts from $39/monthDigital marketers, PPC specialists

While these tools offer similar features, Semrush stands out for its comprehensive suite of SEO, content, and competitive analysis tools in one platform.

Related Topic:

Conclusion: Semrush Starts Its Prices From $139.95 Per Month!

Semrush offers a set of digital marketing tools suitable for businesses of all sizes. By carefully considering your needs, budget, and growth plans, you can select the Semrush plan that offers the best value for your investment.

For most small to medium businesses and growing agencies, the Guru plan provides an excellent balance of features and affordability. However, if you’re just starting out, the Pro plan can give you a solid foundation for your SEO efforts. 

For larger agencies and enterprises, the Business or Enterprise plans offer the advanced features and high limits necessary for managing complex digital marketing campaigns.

Remember, you can always start with a lower-tier plan and upgrade as your needs grow. Take advantage of the 7-day free trial to explore Semrush’s features and determine which plan aligns best with your goals.

Ready to take your digital marketing to the next level? Sign up for your Semrush free trial today and discover how this powerful tool can transform your online presence!

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